'The term impact is losing its meaning': Why this family office wants clearer standards to prevent impact washing
30 apr. 2025
12:30
The impact investment community needs more transparency and standardisation.
That’s one of the messages from Aurum Impact, the investment arm of Germany’s Goldbeck family.
"Right now, there is very little standardisation or transparency on the LP side," says Impact lead Kelley Luyken, and shares insights on:
→ How to prevent impact washing
→ How to get more family wealth into impact
→ The areas Aurum wants to invest in next
That’s one of the messages from Aurum Impact, the investment arm of Germany’s Goldbeck family.
"Right now, there is very little standardisation or transparency on the LP side," says Impact lead Kelley Luyken, and shares insights on:
→ How to prevent impact washing
→ How to get more family wealth into impact
→ The areas Aurum wants to invest in next
Aurum Impact wants to "raise the bar" for the entire impact investment community.
That starts with having more standardised measurements and increased transparency to prevent impact washing.