'Truly special': Former H&M CEO joins Swiss 'Patagonia challenger' On

Helena Helmersson, board member of On. Photo: press image and TT.
23 May 2025
10:38
Helena Helmersson, board member of On. Photo: press image and TT.
Former H&M CEO Helena Helmersson says she's "honoured and excited" to join the board of Swiss sportswear brand On as the circular-influenced company looks to scale its operations globally.

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