VCs bet on UK startup to build 'Europe's largest' cultivated meat facility – but humans aren't the customers

Despite a tough period for cultivated protein startups, some VCs are still betting that the meat of the future will, at least in part, be grown in a lab.

"I think working and tackling the pet food market first makes perfect sense," Beverley Gower-Jones, managing partner at Clean Growth Fund, tells Impact Loop following the fund's investment in Meatly.