Foodtech experts grill EU’s ‘pointless’ ban on labels like 'vegan bacon' ahead of landmark vote

Between debates on the war in Gaza and Russian drone strikes, EU officials in Brussels found time yesterday to tackle another pressing issue – whether “vegan bacon” should be allowed to be called bacon at all.

The proposal would outlaw 29 such 'meaty' words from plant-based labels, and today politicians will cast their votes.

“We should be worried,” Ramkumar Nair, founder of Swedish hybrid meat startup SMAQO, tells Impact Loop.