Want LPs to invest? Watch your language: 'Don't say the word impact in the US'
13 mars 2026
15:56
Capital is out there for impact funds – if you know how to talk to investors.
Magnus Skåninger, CEO of Swedish state-backed fund Saminvest, and David Frykman, partner at Norrsken VC, shared their most candid fundraising tips at Impact Loop's LP and investor meetup in Stockholm last week.
Magnus Skåninger, CEO of Swedish state-backed fund Saminvest, and David Frykman, partner at Norrsken VC, shared their most candid fundraising tips at Impact Loop's LP and investor meetup in Stockholm last week.
David Frykman, general partner at Norrsken VC, which raised a €320m fund in 2024 and is now preparing its third, has a blunt warning about leading with the word "impact" when fundraising in the United States.
"If you meet an American LP and you open with 'we're an early stage impact investor' – they're gone," he told an audience at an Impact Loop meetup last week.