Want LPs to invest? Watch your language: 'Don't say the word impact in the US'

Magnus Skåninger, CEO of Saminvest, and David Frykman, general partner at Norrsken VC, at Impact Loop's LP and investor meetup. Photo credit: Diana Demin.
13 Mar 2026
15:56
Capital is out there for impact funds – if you know how to talk to investors.

Magnus Skåninger, CEO of Swedish state-backed fund Saminvest, and David Frykman, partner at Norrsken VC, shared their most candid fundraising tips at Impact Loop's LP and investor meetup in Stockholm last week.

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