'Funding is the limiting factor': Wastefront CEO on racing to build Europe’s first tyre-to-fuel plant

Wastefront CEO Vianney Vales. Photos: press and Canva.
15 juni 2025
23:08
Oslo-based startup Wastefront turns used car and truck tyres into high-quality sustainable aviation fuel, and is already backed by some of Europe's biggest airlines.

In this exclusive interview with Impact Loop, its CEO Vianney Vales shares:

→ Why the company is raising a further €47m (£40m) in capital
→ How it plans to open its first plant in the UK in 2027
→ Which European destinations Wastefront is eyeing next

What happens to car, bus and truck tyres when they're worn down and unsafe to use? Tyre graveyards are typically giant landfills, where tyres are either dumped or burned in cement kilns – neither of which are good for the environment. In fact, whole tyre disposal is banned in the EU and the UK, so millions of tyres are shipped out to countries with fewer restrictions, often in the Middle East, Africa and Asia.

Norwegian startup Wastefront is tackling the problem. It has developed a solution that transforms end-of-life tyres into sustainable aviation fuel (SAF) – giving both car manufacturers and airlines – two high-polluting industries – the chance to improve their environmental footprint. Wastefront says...

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