Should you call your firm ‘climate tech’ in 2026? These investors debate the label
23 feb. 2026
07:20
Climate tech, impact, defence – or something else entirely?
The debate over what impact startups should call themselves when raising capital continues to spark strong opinions. It was back on the agenda recently at a joint meetup hosted by Impact Loop and Teknikföretagen.
"It's about what you put in the shop window," said Turbine Capital founder Karin Edström.
The debate over what impact startups should call themselves when raising capital continues to spark strong opinions. It was back on the agenda recently at a joint meetup hosted by Impact Loop and Teknikföretagen.
"It's about what you put in the shop window," said Turbine Capital founder Karin Edström.
How should you position your impact company in 2026? Is being labelled a "climate company" still an advantage, or should you lean on current buzzwords like "resilience" and "defence" – alongside, of course, AI?
The discussion has been simmering on Impact Loop for nearly a year. On Thursday, it resurfaced during Impact Loop's energy meetup last week, co-organised with Swedish trade body Teknikföretagen.